Conversação: Talking About KPIs & Metrics
Aprenda a falar sobre KPIs, métricas e resultados em inglês.
Profissionais de dados precisam explicar resultados com clareza.
📖 Short Text
Last quarter, revenue increased by 15%.
Customer churn decreased significantly after the retention campaign.
The main KPI is customer retention and monthly recurring revenue.
We measure performance weekly and review dashboards with leadership.
Conversion rates improved after optimizing the landing page.
We compare results year over year to identify trends.
Data accuracy is essential for reliable business decisions.
Clear metrics help teams align goals and track performance effectively.
🔑 Key Words
KPI Substantivo
Definição: Key Performance Indicator.
Exemplo: Customer retention is a key KPI.
increase Verbo
Definição: To grow.
Exemplo: Revenue increased last month.
churn Substantivo
Definição: Customers who stop using a service.
Exemplo: Churn decreased after the update.
retention Substantivo
Definição: The ability to keep customers.
Exemplo: Retention improved this quarter.
conversion rate Expressão
Definição: Percentage of users who complete an action.
Exemplo: The conversion rate increased by 5%.
trend Substantivo
Definição: A general direction of change.
Exemplo: We identified an upward trend.
metric Substantivo
Definição: A number that measures performance.
Exemplo: This metric shows growth.
year over year Expressão
Definição: Comparing performance to the same period last year.
Exemplo: Sales grew year over year.
💬 Discussion Questions
1️⃣ What KPIs do you monitor?
Exemplo: I monitor revenue and retention.
2️⃣ How do you measure success in your company?
Exemplo: Through KPIs and dashboards.
3️⃣ What metric is most important in your area?
Exemplo: Data accuracy.
4️⃣ How do you present results to stakeholders?
Exemplo: I use dashboards and clear visual charts.
5️⃣ What does an increase in churn indicate?
Exemplo: It may indicate customer dissatisfaction.
6️⃣ How do you compare performance over time?
Exemplo: I compare results year over year.
7️⃣ What tools do you use to track metrics?
Exemplo: I use SQL and BI tools.
8️⃣ Why is data accuracy important?
Exemplo: Because decisions depend on reliable data.
9️⃣ What KPI is most relevant for growth?
Exemplo: Revenue growth and retention rate.
🔟 How do KPIs influence business strategy?
Exemplo: They guide decisions and priorities.